Product quality and customer satisfaction are priority issues for L’Oréal. Our quality system is permanently growing as part of an improvement approach in order to always be able to best meet the expectations of multiple consumers and markets. Certain requirements - regulations, for example - may be new challenges, whose success involves a strong collaboration with all of the Group's suppliers.
The unique Quality System, built around raw materials and packaging are a good depiction of L’Oréal's actions in this field: The rules, project specifications, methods, and indicators made available to the Group's users and the suppliers are identical and enforced worldwide. The various players in the L’Oréal industrial world (Packaging, Plants, Purchasing, etc.) therefore communicate, for example, with their raw materials and packaging suppliers with the same quality requirement level.
What's more, quality audits are frequently conducted worldwide all throughout the logistics chain in order to approve of suppliers' choices and continuously improve existing partnerships.