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Redken was founded in 1960 by a dynamic, entrepreneurial American actress, Paula Kent Meehan and Jheri Rhedding, her hairdresser. Since the beginning, Redken's mission has been to focus on researching and developing superior products. The brand is dedicated to a scientific approach to beauty and powered by a commitment to salon education. This "Beauty Through Science" philosophy is a vital part of the brand's heritage and has engendered many of the industry's most technologically advanced products. In 1993, Redken moved to 5th Avenue NYC and became synonymous with urban-inspired fashion, innovation and street smart.
Every aspect of the Redken Brand is true to its unique mix of core values: Fashion... urban creativity inspired by the spirit, energy and style of the streets of NYC... Science... groundbreaking products through pioneering research and patented innovations... and Inspiration... artistic expression backed by education that explores through exchange, so that salon professionals can learn better and live better. Redken is perceived as an alternative, innovative, trendsetting urban brand that appeals to salons with the right attitude: fashion-forward and business-minded.
Key franchises are All Soft, Color Extend, Extreme and the first synergistic professional treatment, the Chemistry System in Redken Hair care, Rewind 06, Quick Dry 18, Guts 10 and Rough Paste 12 in Redken styling, Shades EQ Equalizing Conditioning Color Gloss, and Color Fusion Advanced Performance Colorcreme in hair color, and now Redken For Men.