Visit the brand website Contact	BEAUTY DRIVER SINCE 1902 Helena Rubinstein was an outstanding observer of the beauty regimens, the needs and the expectations of women throughout the world. She opened her first salon in 1902 and reached out to women who wished to benefit from the latest innovations in cosmetology and cosmetic research. Helena Rubinstein made beauty her life's work and her enduring cause. True to the visionary spirit of its founder, today the Helena Rubinstein brand brings cutting-edge science to the art of femininity and glamour, and the brand's ideal of beauty is luxurious, sumptuous and elegant. Helena Rubinstein offers women all over the world high-performance skin care for truly visible results, as well as bold, beautiful cosmetics designed by the brand's creative director, Charlotte Tilbury. The Helena Rubinstein vision: beauty is not frivolous, beauty empowers women in their quest for self-realization and personal fulfillment. The Helena Rubinstein mission: to provide the most demanding women with the most advanced products and services in order to enable them to maximize their beauty potential. Helena Rubinstein's sophisticated ranges include Collagenist, Prodigy, Life Pearl in skin care and Full Kiss, Color Clone, Lash Queen in make up.